ALAO member Aaron Coldren undertook a survey of his fellow graduate students in the Kent State University School of Library and Information Science. Thirty-five students completed the online questionnaire, conducted in late August 2012. Coldren summarizes the results here:
The survey results from library science school students provide some revealing insight about the awareness of ALAO. Over 80% of the respondents answered “No” to the question “Are you a current member of ALAO?” About 75% of survey participants have indeed heard about ALAO, and almost half of them answered that they heard through KSU SLIS or from a colleague; with email/newsletter being the second most popular answer. About 85% responded that academic librarians are the group most encouraged to join ALAO and about half answered that library science students are also encouraged to join the organization.
Interestingly, none of the survey participants had heard about ALAO through Twitter and only one respondent heard about ALAO through Facebook. With social media growing increasingly popular in today’s world, promoting ALAO more through social media markets would only benefit the membership development of the organization. Overall, the survey was a great success because the results provided ALAO with answers to essential questions about who is aware of ALAO and how are they hearing about it. Thank you to everyone who participated in the survey.
My thanks to Aaron for taking the initiative to conduct the survey, and providing the results to the ALAO Executive Board.