“Have you heard of ALAO?” Survey results from KSU-SLIS students

ALAO member Aaron Coldren undertook a survey of his fellow graduate students in the Kent State University School of Library and Information Science. Thirty-five students completed the online questionnaire, conducted in late August 2012. Coldren summarizes the results here:

The survey results from library science school students provide some revealing insight about the awareness of ALAO. Over 80% of the respondents answered “No” to the question “Are you a current member of ALAO?” About 75% of survey participants have indeed heard about ALAO, and almost half of them answered that they heard through KSU SLIS or from a colleague; with email/newsletter being the second most popular answer. About 85% responded that academic librarians are the group most encouraged to join ALAO and about half answered that library science students are also encouraged to join the organization.

Interestingly, none of the survey participants had heard about ALAO through Twitter and only one respondent heard about ALAO through Facebook. With social media growing increasingly popular in today’s world, promoting ALAO more through social media markets would only benefit the membership development of the organization. Overall, the survey was a great success because the results provided ALAO with answers to essential questions about who is aware of ALAO and how are they hearing about it. Thank you to everyone who participated in the survey.

My thanks to Aaron for taking the initiative to conduct the survey, and providing the results to the ALAO Executive Board.

Alison Ricker
Membership Chair

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: